Hipoglós is the leading brand in cream segment for diaper rash in Brazil. Started its sales in the Brazilian market in 1939. From 1986 to 2016 the brand belonged to Procter & Gamble and then was acquired by Johnson & Johnson.
They wanted to redesign the site to follow the global alignment of the company’s products sites. They provided a very detailed documentation with wireframes of all pages for desktop and mobile, since there was already a standard platform for the sites of P&G. Then the work was to create layouts using Photoshop based on these documents and visual brand identity. Later the site was developed by an Indian company and all adjustments were made in conjunction with their team.