This program brought together all participants in the distribution chain with incentives that would lead to a common goal of increased sales and distribution of Colgate-Palmolive’s products. The Champion Partnership Program reached 27,000 retailers and 80 distributors throughout Brazil.
I worked on the information architecture and visual design based on the previous website and the new contents and functionalities required. I received the Colgate’s brand guide and the visual identity of the new sales incentive program, created by the agency Trade Mais, to make the visual design. An outsourced company programmed it.
The website contained the Champion Partnership Program and also other incentive programs that were taking place in that moment. It had different access levels, each one with its own content, for managers, supervisors, distributors and so on.